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Strategies for eCommerce Success

Strategies for eCommerce Success

1790852
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Описание
With electronic commerce growing so rapidly, businesses need to examine critical elements that could influence users' perceptions of business-to-business and business-to-consumer electronic commerce. This book presents a study of key components and concepts of e-commerce, evaluates the critical success factors for global e-commerce, the economics of e-commerce, and the practical issues involved with e-commerce in various applications. Also included are discussions of the impact of e-commerce on small businesses and entrepreneurships in the United States, consequences of information technology for customer loyalty, internal e-mail messaging systems within organizations, and e-commerce comparisons of the United States and the United Kingdom.