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Hospitality Sales: A Marketing Approach #1

Hospitality Sales: A Marketing Approach

Тип книги:
Издательство
John Wiley and Sons, Ltd
Год выпуска
2000
Тип обложки
Твердый переплет
Тип книги
Книга на иностранном языке
Автор на обложке
Margaret Shaw and Susan V. Morris
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Описание

What's the key to success in today's competitive hospitality industry? Sales - the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations.
This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book:
  • Presents selling as the vital link between marketing and operations;
  • Explains concepts and practices with clear, real-world examples;
  • Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology;
  • Provides summaries and discussion questions at the end of each chapter;
  • Features a quick-reference glossary of important terms;
  • Hospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.
  • Характеристики

    Издательство
    John Wiley and Sons, Ltd
    Год выпуска
    2000
    Тип обложки
    Твердый переплет
    Тип книги
    Книга на иностранном языке
    Автор на обложке
    Margaret Shaw and Susan V. Morris
    Тип издания
    Отдельное издание
    Формат издания
    195x240
    Количество страниц
    352
    Язык издания
    Английский
    ISBN
    0-471-29679-1
    Вес в упаковке, г
    770
    Информация о технических характеристиках, комплекте поставки, стране изготовления, внешнем виде и цвете товара носит справочный характер и основывается на последних доступных к моменту публикации сведениях

    Издательства

    • John Wiley and Sons, Ltd Издательство