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Strategic Management Methodology : Generally Accepted Principles for Practitioners (Guidelines for Strategists)

Strategic Management Methodology : Generally Accepted Principles for Practitioners (Guidelines for Strategists)

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Описание
Strategic planning methodology is the application of strategic management theory to practice. This book is about the process of strategic management in action, and is firmly grounded, unlike many works on the subject, in both strategic management theory and empirical research. This is what planning professionals and strategic management scholars have long sought--a firm methodological connection between strategic management theory and its daily practice in management.