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Strategic Management of e-Business

Strategic Management of e-Business

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Описание
Strategic Management of e-Business focuses on the strategic implications of e-Business and examines the strategies being employed by firms in a range of different industry sectors. It has been written for students taking MBA, final year undergraduate and executive education courses, and will also be a valuable resource for consultants and practitioners who need to gain a greater understanding of the strategic issues underpinning e-Business. Stephen Chen helps the reader develop the knowledge and skills required in the formulation and implementation of strategies for businesses competing in electronic markets.

Starting from the basics, the book reviews current academic research and practice in e-Business strategy and integrates thinking on various issues that need to be considered in e-Business, including:

  • An overview of the key technologies currently used for e-Business and their strategic implications
  • An understanding of the strategic, marketing and organizational implications of e-Business
  • An appreciation of the broader context of e-Business by discussing economic, social and legal implications
Supplementary materials for lecturers adopting Strategic Management of e-Business are available.

"The authorhas produced a very good manuscript that links academic theory to practice" GLYN DAVIS, UNIVERSITY OF TEESSIDE

"A timely textbook clearly setting out which management and business theories are fundamentally changed by developments in e-commerce. A clear and highly relevant textbook for all academics in business schools today." CHONG JU CHOI, CAMBRIDGE UNIVERSITY

" Strategic Management of e-Business blends up-to-date management theory with real world examples to give the most comprehensive set of tools to aid managers evolve their businesses in the digital world." Peter Spark, CEO, Ecsponent