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The Guide to Franchising

The Guide to Franchising

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Описание
This sixth edition of The Guide to Franchising (first published in 1970) has been substantially revised and updated to reflect recent experience and developments in the field. It is a valuable introduction to this growth area of commerce for those who are unfamiliar with franchising, and answers the fundamental questions: why franchise your business? Why take up a franchise? What can be franchised?

The book also functions as a practical guide for those already involved in franchising. It examines how to become a franchisor or a franchisee; the relationship between the two parties, and the techniques of multiple franchising. Essential advice and information are provided on the legal aspects of the franchise contract.

The chapters on international franchising and multiple franchising have now been combined into one larger chapter which contains an|| expanded treatment of these important issues. The book features six case studies, from the UK and around the work providing valuable insights into the variety of franchise systems which have proved successful. Finally, there is a detailed profile of the British Franchise Association, and discussion of the role franchise consultants. Useful appendices include the texts of official documents of the BFA.

The Guide to Franchising benefits from the author's vast experience in this field, and is the most comprehensive and authoritative book available on the subject.