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Business Innovation and Disruptive Technology: Harnessing the Power of Breakthrough Technology ...for Competitive Advantage

Business Innovation and Disruptive Technology: Harnessing the Power of Breakthrough Technology ...for Competitive Advantage

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Once, new and disruptive technologies were restricted to the reckless-or those with nothing to lose. No more. In an era where agility has become utterly crucial to success, every business must effectively exploit emerging technology. In the wake of the Internet bust, it's far more challenging to identify technologies that offer true business value. But the rewards are enormous - as are the risks of failing to do so, or of making the wrong choices.

In Business Innovation and Disruptive Technology: Harnessing the Power of Breakthrough Technology for Competitive Advantage, Nicholas D. Evans presents a systematic framework for choosing emerging technologies, making investments, limiting risk, measuring ROI, and delivering results. Evans reviews the key drivers of the next wave of business and technical innovation, and reviews key technologies now poised for mass-market adoption. He then assesses long-term technology trends - from "software as a service" to next-generation human-computer interfaces-helping you understand and account for their likely implications.

Look elsewhere for "gee whiz": Business Innovation and Disruptive Technology is relentlessly business-focused, with real case studies, real metrics, and serious strategic guidance. Whether you're an executive, board member, line-of-business leader, strategic planner, technical manager, system architect, investor, entrepreneur, or consultant, you'll find no better guide to achieving competitive advantage via the next wave of disruptive technology - and the waves that will follow in its wake.