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Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide

Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide

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Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph "Doctor Ebiz®" Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave-fast!

Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You'll also discover how to develop a unique sales proposition, analyze your industry and your competition, and attract the best customers to your site.

This powerful resource provides the know-how you need to:

  • Set goals for your e-business;
  • Differentiate your company's products and services;
  • Position your company in the consumer's mind;
  • Master product strategy, placement, promotion, and pricing;
  • Budget and implement your plan.

    Complete with hands-on exercises that let you perfect each step before applying it, Planning Your Internet Marketing Strategy is the road map you need to follow your route to e-business success!