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Market Planning Guide, 6E

Market Planning Guide, 6E

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Whether you're a beginner or a pro, learn to create the perfect marketing plan for your business.


In today's highly competitive and rapidly changing business world, the right marketing plan can make the difference between winning over your customers, or losing them to the competition. But in order to create the best plan, people who run businesses large and small must answer a few key questions: Who is my customer? How can I reach them? What does my customer need? How can I best meet those needs?