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Technobrands: How to Create and Use, Brand Identity to Market, Advertise and Sell Technology Products

Technobrands: How to Create and Use, Brand Identity to Market, Advertise and Sell Technology Products

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Описание
In TechnoBrands , Chuck Pettis introduces the first published step-by-step process for building brands. While modern day “branding” has been around for more than a century—everybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokia—very few people know the “secrets” of branding and how to successfully apply branding.

Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names.

While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success.

“Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who don’t grasp the meaning and value of the brand assets can only hope their competitors are equally naïve.”
-Roy E. Verley, Director, Corporate Communications, Hewlett-Packard

“Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands .”
-Larry Light, President & CEO, Arcature Corporation