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Marketing Ethics: An International Perspective

Marketing Ethics: An International Perspective

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Part of the Advanced Marketing Series; this title examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variationsin business ethics. The book also investigates the means by which ethics can best be implemented into organizational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designedto illustrate major factors in business ethics drawn from real situations.