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Hitting the Right Nerve: Marketing Health Services

Hitting the Right Nerve: Marketing Health Services

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Описание
Create Smarter Marketing To Women Sharpen your marketing skills to reach your most influential healthcare buyer. Increase your effectiveness and your understanding of the complex women’s market: • Learn what motivates women today • Segment key buying sectors • Understand the effects of managed care and the Internet on women • Develop a solid rationale for branding and marketing consistently