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Iron Bond : Millennium Marketing in American Automotive

Iron Bond : Millennium Marketing in American Automotive

1800578
4222 руб.
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Описание
The year is 2020. What will the automotive Millenium Marketplace be like?
What are the 5 new "levels" of brand management?
What are "co-op" car dealerships all about?
Who is the new "Consumer 2000?"
Why has the Science of Chaos takenover research?
What will happen to "One Price" selling?
What will happen to "One Voice" marketing?
What is the "Metaphysical Marketing" movement?
How do 100,000 consumers design a new model?
What is the ultimate "product partnership?"

In this single, remarkable book, the future of the Automotive Industry is revealed in a sweeping look at what will happen to the most powerful manufacturing and marketing business in the world.