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From Selling to Serving : The Essence of Client Creation

From Selling to Serving : The Essence of Client Creation

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People dislike being sold, but love to be served.


A recent Business Week study revealed that two-thirds of financial services clients are thinking about leaving their advisors. Given this climate of change, are you frightened by the challenge or excited by the opportunity?

Many people in advisory roles-financial representatives, attorneys, brokers and bankers are at crossroads. The old model of relating to clients based on controlling them is no longer effective. From Selling to Serving offers another way, a way to create significant and rewarding client relationships.

How you communicate with your client's accounts for 85% of the relationship. Yet most professionals spend only 15% of their time developing these vital skills and abilities. The Client Creator&trade Process in From Selling to Serving helps you understand the principles and patterns necessary to focus on creating quality relationships and sustaining success You will have confidence to:
* ATTRACT client's by knowing and communicating why people work with you.
* CONNECT with client's by understanding and activating the deep emotions in others.
* COMMIT to client's by aligning intentions with actions.

People buy from people. Relationships, not products, are the key. Changing the way you think about these relationships, and moving from a selling to serving mindset creates unlimited opportunity. In this current environment, it can make all the difference for you, both personally and professionally.