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The Get-Started Guide to M-Commerce and Mobile Technology

The Get-Started Guide to M-Commerce and Mobile Technology

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PDAs, Internet phones, web pads -- wireless is here in a big way. But just because potential customers have "unplugged" themselves doesn't mean you can't reach them. The best news is, you don't need a lot of computer expertise to capitalize on the snowballing mobile commerce trend.

The Get-Started Guide to M-Commerce is a nontechnical, easy-to-use introduction that takes you and your company through the strategic, technical, and marketing processes crucial to transforming your business intoa mobile-market success story. From deciding whether or not to "go mobile" to the do's and don'ts of implementing m-commerce technology, this accessible guide offers a reader-friendly overview of issues like:

* Evaluating multiple m-commerce options* Adapting HTML for the possibilities and limitations of mobile device displays * Creating HDTML and WAP pages * Guaranteeing secure transactions and customer privacy

and many more, including how to shift to wireless internal networking, and how to advertise your business to customers on the move.