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E-Business: Strategic Thinking and Practice

E-Business: Strategic Thinking and Practice

2533 руб.
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Canzer's comprehensive approach to e-business centers on four key areas of strategic planning: technology, management, marketing, and finance. In clear contrast to other texts that overlook both management and finance, Canzer offers a concise introduction ideal for e-business courses or principles of marketing and management courses. He offers a balanced presentation of theory and strategy with examples that illustrate how organizations implement plans in the real business world. E-Business accommodates interactive learning opportunities at the textbook web site, including online assignments such as cases and group projects from the author's own class (added each semester).

  • The text focuses on what students need to know about developing, managing, and maintaining a successful e-business instead of the technical logistics of setting up a site.
  • Examples and cases that involve today's most notable e-businesses—such as IBM, Microsoft, Sun Microsystems, Siebel, and PeopleSoft—give students the most current perspective on the field available.
  • An online journal and an index of relevant web resources offer dynamic reinforcement of concepts outlined in the text.