* New Paradigm for considering application integration and B2B problems
* Heightens the importance of conveying meaning between systems
* Addresses movement in the EAI space toward more data handling capabilities
* Offers a solution forthe multitude of managers disconnected with the latest technologies
* Leverages the technical advances made in complex data integration over 15 years
* Shifts the focus from technology solutions to information solutions
* Relies heavilyon the use of practical examples, tips, definitions, and soapbox excerpts throughout the main body of text