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Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories

Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories

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Описание
What does selling products and services - or the failure to do so - have to do with Napoleon's march on Moscow, Pickett's Charge at Gettysburg, and David's epic battle with Goliath? According to Huthwaite CEO John Golden, a lot - and not just because sales calls can feel like grueling battles. In this eye-opening sales guide, Golden reveals the surprising parallel between the steps of successful selling and the steps of successful warfare.
"Winning the Battle for Sales" delivers selling best practices based on examples from history's battlefields that you won't soon forget.