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Marketing Ethics (SAGE Library in Marketing)

Marketing Ethics (SAGE Library in Marketing)

19384400
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Описание
The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice. The editorsa?? introduction provides an overview of the literature included in the set as well as identifying directions for future research.