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Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

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THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER"Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler,