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Dictionary of Marketing

Dictionary of Marketing

19593657
831 руб.
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Описание
This fully revised edition offers comprehensive coverage of all aspects of marketing, including market research, advertising, publicity and both print and social media.

- Over 6,000 terms explained in clear, simple English.
- Phonetic pronunciation for all main entries.
- Examples show words used in context.
- Quotations from magazines and newspapers.
4 edition.