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Managing Strategic Innovation and Change

Managing Strategic Innovation and Change

19609076
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Описание
Managing Strategic Innovation and Change 2e, is designed for MBA or professional management courses that focus on technological innovation and change. Many changes have been made for this second edition. In part, these changes reflect the vitality of research on innovation. It also reflects the mission that the author has undertaken : to keep the readers on top of emerging themes and debates in the arena of managing strategic innovation and change and to link these debates with vivid, well-researched examples. The second edition of this text provides more than forty articles written by leading industry and academic experts - many new to this edition - that create an overall framework for thinking about how technologies evolve and drive the need for organizational change and adaptation. In addition, it offers a diagnostic model that can be applied to problems in innovation management.