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Routledge Library Editions: International Business: Strategies for International Industrial Marketing (RLE International Business): The Management of ... in European Industrial Markets (Volume 40)

Routledge Library Editions: International Business: Strategies for International Industrial Marketing (RLE International Business): The Management of ... in European Industrial Markets (Volume 40)

19609128
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Описание
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.