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So Good They Can't Ignore You

So Good They Can't Ignore You

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In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good career advice. Not only is the cliche flawed - preexisting passions are rare and have little to do with how most people end up loving their work - but it can also be dangerous, leading to anxiety and chronic job hopping.
Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their careers. He reveals that passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living Is much loss Important than how you do It With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," this book will change the way we think about our careers, happiness, and the crafting of a remarkable life.