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Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store

Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store

23931754
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Описание
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:
  • A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others).
  • A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years.
  • A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing.
  • A section covering the Emerging Markets-the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries.

  • The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.
    2 edition.