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The Handbook of Direct Marketing for Non-Profit Organizations: Relevance  Responsibility  Results  R.O.I.

The Handbook of Direct Marketing for Non-Profit Organizations: Relevance Responsibility Results R.O.I.

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Описание
A practical reference guide for all non-profit marketers, packed with case studies covering all aspects of the 'art' and 'science' of direct marketing, Sharma's handbook focusses on using a real understanding of your donor to drive results from your next campaign.