OECD Studies on Tourism Food and the Tourism Experience:  The OECD-Korea Workshop

OECD Studies on Tourism Food and the Tourism Experience: The OECD-Korea Workshop

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Tourism is a major part of the contemporary experience economy, in which food plays an important role. Food is a key part of all cultures, a major element of global intangible heritage and an increasingly important attraction for tourists. The linkages between food and tourism also provide a platform for local economic development, which can be strengthened by the use of food experiences for branding and marketing destinations. One of the major challenges in the experience economy is dealing with the shift towards intangible culture and heritage. The focus of many tourists has changed from the classic 'must see' physical sights such as museums and monuments towards a must-experience imperative to consume intangible expressions of culture, such as atmosphere, creativity and lifestyle. This provides new opportunities for tourism destinations as well as new challenges, particularly in the areas of experience development, marketing and branding. This publication provides an understanding of the role of food tourism in local economic development and its potential for country branding. It also presents several innovative case studies in the food tourism sector and the experience industry.Table of Content :Chapter 1. An overview of food and tourism trends and policies PART I. INNOVATION IN THE FOOD TOURISM SECTOR AND THE EXPERIENCE ECONOMY Chapter 2. Boosting food and tourism-related regional economic development Chapter 3. Linking local food resources to high-quality restaurants in the Nordic Region Chapter 4. Educating tourists in the art of gastronomy and culture in Italy Chapter 5. Promoting regional cuisine as intangible cultural heritage in Latin America Chapter 6. Developing policy strategies for Korean cuisine to become a tourist attractionPART II. FOOD - A KEY FACTOR IN TOURISM AND COUNTRY BRANDING: CASE STUDIES Chapter 7. Gastronomy as a key factor in branding Spain Chapter 8. Globalising Korean food and stimulating inbound tourism Chapter 9. The culinary experience: A major pillar of Austrian tourism Chapter 10. Promoting Japanese food culture and products Chapter 11. Promoting food and lifestyle: The French experience Chapter 12. Innovations in Korean culinary tourism