Черно-белая книга в цветной мягкой обложке.
Книга изготавливается по технологии “печать по требованию”. Срок печати 96 часов.. Advertising and music video is one of the most progressive promotion tools today. Such videos are easily perceived by the viewer, have a large reach, and in the case of a business, they really affect sales. In this book, you will learn what to rely on when creating such videos, what secrets exist in this industry, and also what tricks the masters use to create their short masterpieces. The book will become a sure guide for everyone who takes their first steps as a clip maker. Организация "Meta Inc." запрещена на территории РФ.
Оглавление
About the author
Childhood and love for art
KVN and own business
Seeing the right decisions
Chapter 1. Directing ads and music videos
1.1.History
1.2 Genres and types of directing
1.2.1 Television directing (ТD)
1.2.2. Film direction
1.2.3. Documentary directing
1.2.4. Directing ads
1.3. Effective advertising technologies
1.4. Promotion
Chapter 2. Professional programs and installation techniques
Chapter 3. Forms of a modern video clip
Chapter 4 Working as a Director with a producer, artist, and musical material
Chapter 5. Working on the creative and technical brief for the video clip and commercial
Chapter 6. Creating a video: working on a synopsis, directing the script, creating a mudboard, storyboard and animatic
Chapter 7. Working with the artist, working out the role and image
Chapter 8. Stages of video clip production: from idea to implementation
8.1. Concept
8.2. Pre-production
8.3. Production
8.4. Post-production
Chapter 9. Self-promos, showreels and social networks: why they are so important for the video clip Director?
Chapter 10. Visual references
Chapter 11. The best Directors of advertising