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Raise More Money from Your Business Community: A Practical Guide to Tapping Into Corporate Charitable Giving

Raise More Money from Your Business Community: A Practical Guide to Tapping Into Corporate Charitable Giving

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Описание
Raise More Money from Your Business Community is based on research and practical experience that will enable you to raise more money from your business community. It will help you: Understand why businesses support their local communities and why some organizations are successful in their approaches to businesses and others are not; Reach beyond event sponsorship as a way to involve the business community; Understand the corporate/foundation relations fallacy and why it often does not work. Learn the secrets used by successful nonprofits when asking for money from businesses; Involve your board members in developing their business network for your organization; and Plan an annual business appeal. This book is part of the In the Trenches series published by CharityChannel Press, the book-publishing project of the CharityChannel Professional Community. You’ll know an In the Trenches book not just by its cover, but by the author’s fun, upbeat writing style. But don’t be fooled by their down-to-earth approach and ample use of sidebars. In the Trenches books are authoritative and cover what a beginner should know to get started and progress rapidly, and what a more experienced nonprofit-sector practitioner needs to move forward in the subject. Raise More Money from Your Business Community was authored by Linda Lysakowski, ACFRE. Lysakowski, a philanthropic consultant since 1993, is one of fewer than one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. She has managed capital campaigns, helped dozens of nonprofit organizations achieve their development goals, and trained more than 20,000 professionals in all aspects of development throughout most of the United States, Mexico, Canada, and Egypt. She is the author of several books on fundraising.