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Advertising and Selling: Principles of Appeal and Response (Classic Reprint)

Advertising and Selling: Principles of Appeal and Response (Classic Reprint)

24517198
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Описание
Bof. A dmin, library tHF -5821 Wild PEEFACE This book has resulted from the cooperative i attempt, on the part of a group of practical business men and one or two individuals whose interests were chiefly scientific, (a) to, formulate and systematize those facts and laws which relate to the processes of appeal and response in Uj the selling and advertising of goods, and (b) to .undertake investigations which might result in rl the discovery of new facts and principles of both practical and scientific interest. This attempt has proceeded on the basis of four distinct aims, which it is well to have clearly in mind. These aims have been: (1) To sort out, from the general body of psychological doctrine, such principles as under lie the mental processes involved in creating, presenting and reacting to appeals which are presented in the form of advertisements, arguments, selling talks, etc.; to state these in systematic form for convenient acquisition and reference by the active and prospective business man.(Typographical errors above are due to OCR software and don't occur in the book.)About the Publisher Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text. Read books online for free at www.forgottenbooks.org