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An Exploratory Study of Men's Interpretation and Choices of Male Looks: A Quantitative and Qualitative Research

An Exploratory Study of Men's Interpretation and Choices of Male Looks: A Quantitative and Qualitative Research

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Описание
Revision with unchanged content. Men’s shifting self-identities and masculinities result in changes in men’s clothing and shopping behavior. This study explored how male consumers with a different degree of fashion opinion leadership interpret the same male looks and the differences in their tendency to accept a variety of looks. It also investigated how these variances are related to information sources used.