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Aligned! A Story for Improving Sales & Marketing Effectiveness

Aligned! A Story for Improving Sales & Marketing Effectiveness

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Описание
Aligned tells the story of how a company overcomes one of the central obstacles to success - overcoming the problems of aligning sales and marketing efforts. Through an engaging narrative, it walks through the steps a company takes when developing and executing its sales and marketing plans and programs successfully. Rather than simply positing another theory, it traces the steps to success by showing them in action.