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Corporate Public Relations Benchmarks, 2013 Edition

Corporate Public Relations Benchmarks, 2013 Edition

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Описание
This 100+ page report looks closely at spending patterns and management practices in public relations of American and Canadian corporations. The report gives detailed data on public relations staffing, budgets, spending on outside public relations firms and consultants, use of press release services, and many other facets of public relations. It gives hard data on how public relations personnel use their staff time, and how they use social media, video, and other emerging technologies. Data is broken out by industry and type of company, as well as for companies with public relations directors and those that handle public relations through a general marketing department. Mean annual revenues for the organizations in the sample was $967 million, and data is broken out for six revenue size categories ranging from less than $10 million to more than $2 billion.