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The Small Business Marketing Bible

The Small Business Marketing Bible

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Описание
Why do so many 'gurus' make out marketing to be such a complicated process? It's no wonder most business owners avoid it! Winning at marketing really requires only two things - a compelling sales message and an identified niche to communicate this message to. In The Small Business Marketing Bible, you will learn how to: - Identify what is UNIQUE about you and your business. - Charge what you are really worth (yes, you are UNDERCHARGING)! - Create a powerful marketing message which makes people take ACTION. - Take away any fears your customers have around BUYING FROM YOU. - Create HUGE CREDIBILITY in the eyes of your clients. - Discover how to win REPEAT BUSINESS from customers who love you. - Create RAVING FANS who tell others about your business. - Help your clients to SPEND MORE and thank you for it! - Turn complaints into HAPPY CUSTOMERS. - Identify what to test and how to test it to find WHAT WORKS BEST. - And much more, of course! The best news is that all of these ideas cost nothing or next-to-nothing to implement. They are easy to follow and can be completed in just a few hours per week. ABOUT THE AUTHOR Paul Browning worked as a police officer in the UK for 12 years before leaving for a career in IT. Two years later, he started his own business, which struggled along until Paul started learning how to market his business by reading countless business books, attending seminars, speaking to successful business owners, and testing many hundreds of ideas. Paul grew the company into a very successful and profitable enterprise, which he franchised and then eventually sold in 2008. He then started a web-based publishing business which trades internationally. Paul knows what it feels like to struggle against competition in a crowded market. Let him show you what really works and gives you the best results in the shortest amount of time. The Small Business Marketing Bible is a must-read for any business owner who wants to make more money by working smarter, not harder.