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Does It Make You Want To Buy Something?

Does It Make You Want To Buy Something?

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Описание
Did you "elf yourself" last holiday season? Or perhaps you were emailed some dancing elves from a friend or colleague? If so, you were one of the 26.4 million people who participated in this promotion. Now comes the tricky part. Who sponsored it? If you didn't know that the answer is Office Max, you are not alone. The company actually reported a decline of $7 million in sales while the promotion was running! These days it's even more difficult than ever to create effective advertising, but it helps if you understand the basics. Does it Make You Want to Buy Something?: Key Concepts in Advertising from a Practitioner's Standpoint is designed to help readers do just that. It covers a complex subject in a coherent linear manner. And, it provides the information necessary for people to create successful advertising campaigns regardless of the product being advertised or budget parameters. Written by PJ Lehrer, formally a V.P. at McCann-Erickson and Grey Advertising, now a member of the adjunct faculty at NYU, this books reflects the on the job learning garnered during the big agency hey days of the 80's and 90's, working on large global accounts such as L'Oreal and Kraft.