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Global Marketing Leadership Strategies: Leading Marketing Executives on Driving Innovation, Forming Meaningful Customer Relationships, and Adapting to Trends in a Global Landscape (Inside the Minds)

Global Marketing Leadership Strategies: Leading Marketing Executives on Driving Innovation, Forming Meaningful Customer Relationships, and Adapting to Trends in a Global Landscape (Inside the Minds)

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Global Marketing Leadership Strategies provides an authoritative, insider's perspective on managing the marketing function in an increasingly competitive global environment. Featuring leading marketing executives from some of the top companies around the world, this book offers readers an inside look at aligning marketing with business goals, addressing customer needs, and positioning the department as a valuable contributor rather than an often perceived cost center. From social media and mobile marketing to innovative online videos, these experts explore ways to proactively leverage transformational technologies to drive business results and strengthen customer relationships. Additionally, these executives discuss the importance of encouraging accountability, leveraging and analyzing data, and effectively balancing local and global customer experience strategies. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today, as these top executives offer their thoughts on leading the marketing function successfully in a complex, ever-evolving landscape. Inside the Minds provides readers with proven business and legal intelligence from leading C-Level executives and lawyers. Each chapter offers thought leadership and expert analysis on an industry, profession, or topic, providing a future-oriented perspective and proven strategies for success. Each author has been selected based on their experience and C-Level standing within the business and legal communities. Chapters Include: 1. Jeffrey Perlman, CMO, Zumba Fitness - "Learning to Recognize, Embrace, and Capitalize on Great Ideas" 2. Jeanniey Mullen, Global EVP and CMO, Zinio - "Innovation: The Key to Consumer Motivation and Other Strategies for Success" 3. Chandru Kalro, COO, TTK Prestige Limited "Creating and Maintaining a Household Brand Name" 4. Arun Malkani, CMO, Birla Sun Life Insurance Company Limited - "The Impact of Technology on Marketing and the Challenges It Poses to Today's CMO" 5. David Byrne, CMO, Walkers - "Leading a Valuable Marketing Function in the Global B2B Legal Environment" 6. James Connell, VP, E-Commerce and Marketing, Roots Canada Limited - "Marketing as a Collaborative Effort" 7. Dominique-Sebastien Forest, VP, Digital Solutions, TC Media, TC Continental - "One Problem, One Solution, One Application" 8. Andrew P. Holman, VP, Global Sales and Marketing, Greatbatch Medical Inc. - "The Future of Marketing: Working with the Customer to Create the Best Products" 9. Kathy Tuite, SVP, Marketing, TransFirst - "More Than Just Branding: Establishing Marketing as a Valuable Contributor to the Bottom Line in a Shared Services Environment" 10. Sandra Zoratti, VP, Marketing, Executive Briefings, and Education, Ricoh - "The Promise and the Peril: Leveraging Data to Improve Marketing Relevance in an Attention-Deficit World" 11. Anil Modi, CMO, Aegis Limited - "Innovation: The Next Frontier for a CMO"