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The 22 Immutable Laws of Marketing (for Indie Authors)

The 22 Immutable Laws of Marketing (for Indie Authors)

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Описание
In The 22 Immutable Laws of Marketing (for Indie Authors), Sarah R. Yoffa adapts classic marketing strategies from automobiles and breakfast cereals to the unique challenges of the Indie Author in the Digital Publishing Industry. * Learn how to apply the Law of Leadership and Law of Focus to make your unique Author Voice into a secret weapon. * Learn how the Law of Duality and Law of Opposites can move you up the product ladder for your category. * Learn 3 things from the Law of Sacrifice that can save you when the Law of Unpredictability comes into play. * Learn how to calculate the cost and lead time for production of your next book in applying the Law of Resources. In this business essential for the self-publishing professional, Indie Authors will learn the hands-on marketing strategies they never teach you in a creative writing course. These immutable laws are your guideposts on the road to success in the Digital Publishing industry. Choose to read the signs or ignore them at your own risk. The 22 Immutable Laws of Marketing (for Indie Authors) will remain immutable with or without you.