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The Survey of Corporate Practices in Monitoring the Company Reputation on the Internet

The Survey of Corporate Practices in Monitoring the Company Reputation on the Internet

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Описание
This report looks closely at how a sample of 100 companies from the USA, Canada, the UK and Australia monitor their reputation on the internet. The report helps companies (and consultants that cater to them) to answer questions such as: which venues and sites do companies consider most crucial to monitor? How much staff time do they spend in responding to posts about the company and its products? How do they monitor what appears about the company in blogs, listservs, in forums and on social media sites? Do they use software packages, keyword services, por consultants? How much do they spend on such services? Data is broken out by company size and type, by the work title and salary level of respondent, and by other useful factors.