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Achieving Sales Success...: In Spite of the Economy, Congress, Bad Attitudes, Sales Managers and Other Things You Can Do Nothing About!

Achieving Sales Success...: In Spite of the Economy, Congress, Bad Attitudes, Sales Managers and Other Things You Can Do Nothing About!

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Описание
Whether you are new to the world of selling, or a seasoned-pro, this book will help you sell more, and perhaps make you feel better about doing it. Unlike many other books, this is the complete salesperson's handbook for selling to businesses and retail consumers: with tried and tested techniques for managing activities, telephone prospecting, face-to-face and telephone presentations, handling objections, closing the sale and follow-up. Further, since this book can be used as a training manual, each segment is followed by practice exercises for use by a salesperson or for managers who might be coaching or training salespeople. There are also self- reviews, which provide the salesperson (or a sales trainer) the opportunity to evaluate each of the selling fundamentals following contact with a prospect, with a focus on what was done well and where improvement might be needed. However, this is not a "how to book" in the conventional sense. It not only presents some practical, usable rules of good salesmanship, but supports them with some "Sales Tales," some fictional dialogue and some humorous anecdotes.