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Effective Sales Force Leadership: The Science and Art of Sales Leadership

Effective Sales Force Leadership: The Science and Art of Sales Leadership

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Описание
There are hundreds of books that target sales representatives, but very few that target sales leaders, company presidents, and CEOs on this important topic. We want the science that supports professional selling to be better understood and help contribute to elevating the profession of sales. And we want the art of selling to be better understood so leaders can apply its principles and further shape their sales cultures.