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Innovation Management: Strategies, Concepts and Tools for Growth and Profit (Response Books)

Innovation Management: Strategies, Concepts and Tools for Growth and Profit (Response Books)

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Описание
Innovation Management provides 10 essential and practical tools to help innovators guide their ideas to marketplace success. Following the publication of the successful First Edition, and in response to many readers’ positive feedback for its case studies, the Second Edition contains a large number of new mini case studies about innovative start-ups, businesses and ideas in the period of 2007–10. The book comes with a CD featuring three hours of professionally produced lectures by the first author (Shlomo Maital), including interviews with the authors of the case studies that appear towards the end of each chapter.