Книги
  • @
  • «»{}∼
Hollywood's Road to Riches

Hollywood's Road to Riches

2515604
Добавить в корзину
Описание
Book DescriptionOut-of-control costs. Box office bombs that should have been foreseen. A mania for sequels at the expense of innovation. Blockbusters of ever-diminishing merit. What other industry could continue like this--and succeed as spectacularly as Hollywood has? The American movie industry's extraordinary success at home and abroad is David Waterman's focus in this book, the first full-length economic study of the movie industry in over forty years. Combining historical and economic analysis, Hollywood's Road to Riches shows how the Hollywood studios, facing their darkest days in the early 1970s, have magnified their revenues from theatrical films many times over, and have come to command over 80 percent of the world's film business. At the same time, the book asks how the economic forces leading to this success--the forces of audience demand, technology, and high risk--have combined to change the kinds of movies Hollywood produces. Waterman argues that the movie studios have multiplied theirrevenues by effectively using the variety of pay television and home video media--along with theaters and even broadcast TV--to extract the maximum amounts that individual consumers are willing to pay to watch the same movies in different venues. Along the way, the Hollywood studios have masterfully handled piracy and other economic challenges to the multi-media system they use to distribute movies. By contrast, Hollywood's competitors in foreign nations have been less successful in using new media, providing an economic foundation for Hollywood's massively financed blockbusters to wash like great waves over international borders. To support his analysis, Waterman presents an extensive compilation of original statistical data extending back to the 1950s. The author looks ahead--to what digital production and distribution technologies and Internet file sharing might mean for Hollywood's prosperity--as well as for the quality and variety of the movies it makes.

Out-of-control costs. Box office bombs that should have been foreseen. A mania for sequels at the expense of innovation. Blockbusters of ever-diminishing merit. What other industry could continue like this--and succeed as spectacularly as Hollywood has? The American movie industry's extraordinary success at home and abroad--in the face of dire threats from broadcast television and a wealth of other entertainment media that have followed--is David Waterman's focus in this book, the first full-length economic study of the movie industry in over forty years.

Combining historical and economic analysis, Hollywood's Road to Riches shows how, beginning in the 1950s, a largely predictable business has been transformed into a volatile and complex multimedia enterprise now commanding over 80 percent of the world's film business. At the same time, the book asks how the economic forces leading to this success--the forces of audience demand, technology, and high risk--have combined to change the kinds of movies Hollywood produces.

Waterman argues that the movie studios have multiplied their revenues by effectively using pay television and home video media to extract the maximum amounts that individual consumers are willing to pay to watch the same movies in different venues. Along the way, the Hollywood studios have masterfully handled piracy and other economic challenges to the multimedia system they use to distribute movies.

The author also looks ahead to what Internet file sharing and digital production and distribution technologies might mean for Hollywood's prosperity, as well as for the quality and variety of the movies it makes.


Combining historical and economic analysis, this book shows how, beginning in the 1950s, a largely predictable business has beentransformed into a volatile and complex multimedia enterprise now commanding over 80 percent of the world's film business. At the same time, the book asks how the economic forces leading to this success--the forces of audience demand, technology, and high risk--have combined to change the kinds of movies Hollywood produces.