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Getting Wiser to Teens: More Insights into Marketing to Teenagers

Getting Wiser to Teens: More Insights into Marketing to Teenagers

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Описание
Book DescriptionThis new and expanded update of Peter Zollo's popular Wise Up to Teens gives readers a thorough understanding of what teens think, feel, and need, what they do, what they buy, and how marketers should--and shouldn't--reach them.

Brimming with invaluable insights and information, Getting Wiser to Teens examines:

- The economic clout of the teen market

- The teen "need states" and how they should guide your strategies

- Why and how teens are unique media consumers

- Howto increase your brand's teen-relevancy

- How teens really view family and school

- Advertising and promotions that resonate with teens

- The role of friends in teens' lives

- Teen trends, social status, and music