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Value Creation from E-Business Models, First Edition

Value Creation from E-Business Models, First Edition

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Описание
Book DescriptionValue Creation from E-Business Models provides a thorough analysis of what constitutes an e-business model. Unlike many e-business books available, this text draws together theoretical and empirical contributions from leading academic scholars in the field of management information systems. Divided into four parts, E-Business Models and Taxonomies; E-Business Markets; E-Business Customer Performance Measurement; and E-Business Vendor Applications and Services, this book is the critical dissection of E-Business that today's academic community needs.

* World class academic contributors brought together in one volume
* Demonstrates that there are e-business models which create value for customers and vendors alike
* Learn from the lessons of the past five years in developing and implementing e-business modelsDownload DescriptionValue Creation from E-Business Models provides a rigorous intellectual and practical analysis of what constitutes an e-business model. Rather than the superficial analysis of a few successful e-business case studies provided by so many e-business books, this text draws together theoretical and empirical contributions from leading academic scholars in the field of management information systems. Placing the 'business model' as the unit of analysis, the book critically examines topical debates about the business model concept. Divided into four parts, E-Business Models and Taxonomies; E-Business Markets; E-Business Customer Performance Measurement; and E-Business Vendor Applications and Services, this book is the up to date analysis of E-Business that today's academic community needs.