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New Product Development : An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions

New Product Development : An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions

2517019
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Описание
Book Description

This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development, as well as advanced undergrad and graduate students taking courses in new product development of management science in schools of business and engineering.