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Emerging Markets: Lessons for Business Success and the Outlook for Different Markets (The Economist Series)

Emerging Markets: Lessons for Business Success and the Outlook for Different Markets (The Economist Series)

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Book Description Emerging markets offer huge potential for growth, yet many companies make big mistakes when expanding internationally.

Using real experiences of companies, this book is aimed at both managers who are entering emerging markets and those already operating in them. Emerging Markets abounds with checklists and offers guidance on assessing political risk and the economic environment, getting the corporate structure right, and reaching the local market. It also covers issues such as acquisitions, joint ventures, tax incentives, corporate social responsibility, and marketing dilemmas.

Written by two renowned consultants who advise blue-chip companies on emerging markets, this book is the premier guide to promise and perilsof global expansion.