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Sponsorship's Holy Grail : Six Sigma Forges the Link Between Sponsorship & Business Goals

Sponsorship's Holy Grail : Six Sigma Forges the Link Between Sponsorship & Business Goals

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Book DescriptionWho holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves considering what look like “take it or leave it” deals with little or no guarantee of a return on their investment.

Sponsorship’s Holy Grail levels the playing field for sponsors by providing an objective, step-by-step, process-driven methodology that assures that the relationship will deliver measurable results.

Whether considering a new sponsorship opportunity, monitoring performance of an existing relationship or entering into negotiations for renewal, Sponsorship’s Holy Grail puts the prospective sponsor in an unprecedented position of strength.

  • Learn to negotiate based on business goals.
  • Obtain the most essential sponsorship benefits without paying for unproductive frills.
  • Compare opportunities with confidence.
  • Best of all, be confident and prepared when the chairman calls to find out what the company is getting for its money.

    A ballplayer wouldn’t think of stepping up to home plate without a bat in his hands. After reading Sponsorship’s Holy Grail , corporate decision-makers will be ready to knock their next sponsorship deal out of the park.