Книги
  • @
  • «»{}∼
Competitive Intelligence and Global Business

Competitive Intelligence and Global Business

2521373
Добавить в корзину
Рекомендуем также
Описание
Book DescriptionCompetitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace or by shoring up one's own company's defenses prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce, the effects of interest groups, and new laws governing the practice of CI across borders. This book illustrates how CI is conducted around the world and highlights the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.