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Advertising Leadership Strategies: The World's Top Advertising Executives on Innovation, Growth Strategies, and the Future of the Ad Industry

Advertising Leadership Strategies: The World's Top Advertising Executives on Innovation, Growth Strategies, and the Future of the Ad Industry

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Описание
Book DescriptionInside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors andanalysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each authorwas hand-picked by the Inside the Minds editorial board to author a chapter for this book.

Chapters Include:

Linda Kaplan Thaler, Chief Executive Officer & Chief Creative Officer, The Kaplan Thaler Group – "Recreating the Industry",

Allen M. Nance, President, Mansell Group, Inc. – "Technology-Enabled Marketing: A Prerequisite for Survival",

Gay Warren Gaddis, Founder and President, T3 – "Marketing Leadership in a World of Consumer Control",

Jennifer Lund, Founding Partner and Chief Creative Director, Lund & Manasse Advertising, Ink. – "Creating a Successful Campaign",

Yvonne Tocquigny, Chief Executive Officer, Tocquigny Advertising – "Growth is about Innovation",

Ryan Rieches, Chief Executive Officer, RiechesBaird – "The Agency of the Future"