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TrendSmart: The Power of Knowing What's Coming...and...What's Here to Stay

TrendSmart: The Power of Knowing What's Coming...and...What's Here to Stay

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Book DescriptionThe 21 top trends for 21st-century business.

Most trend analysis books focus on predicted major "trends" that turn out to be short-range fads, aberrations and/or glitches. TrendSmart does away with all the nonsense. As a result of more than 20 years of trend analysis and market research, Louis Patler reveals the top emerging trends that are most useful to the average business.

Twenty-one accessible chapters describe these trends and how TrendSmart managers can use them to grow andimprove their business in the areas of leadership, customer relations and employee relations.