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Protecting the Brand : A Concise Guide to Promoting, Maintaing, and Protecting a Company's Most Valuable Asset

Protecting the Brand : A Concise Guide to Promoting, Maintaing, and Protecting a Company's Most Valuable Asset

2522358
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Описание
Book DescriptionBrand-name products represent the largest single sector of the U.S. economy, yet there is no simple format in existence to educate people about the rules of trademark.